All marketing specialists will tell you that marketing by price is the most competitive and least profitable form of marketing as it can substantially reduce margins.
The Wine Expert Company allows the retailer or distributor to add another maketing and promotional dimention with some simple tools that can allow you to do more to attract new and maintain current customers.
In all aspects of consumerism, customers want value additions and in the case of wine they want information about taste and food matching.


Focused advertising
Advertise special offers to your customers when they are in store and ready to buy.
E-Marketing
When your customers email the wine tasting notes home to themselves they actively seek to hear about specials, store promotions, tasting events or opportunities your partner advertisers may offer. This situation creates a unique opportunity to market to a 100% existing customer base which is already qualified as a potential future customer. If you are not marketing to this group already you may not be utilizing your store’s full income potential.
Promotions
In store promotions can be many and varied but exclusive store coupons can be added to “email tasting notes home” and redeemed at their next purchase for whatever your offering may be (e.g. 5% off).
Cross Selling
In many sales environments a store or supermarket has a unique opportunity to sell other items. Food and cheeses are the obvious cross promotional items. Many wines include recipes which may be tailored to other products you may sell.