 |
Boutique
wine merchants
You differentiate yourself by your knowledge
of wine and the wines you stock.
The Wine Expert consolidates
the expert knowledge of your enthusiast
staff and statistical information can
help you tailor your inventory to your
clientele.
|
|
Bottle shops
You employ mostly casual or part-time
staff who have limited knowledge of
the wines you stock.
The Wine Expert assumes the
role of a resident wine buff. |
|
Mass merchants
You have many large stores in prominent
locations with high throughput of customers.
Your main sales tools are printed cards
stuck on shelves and your staff priorities
are either manning the checkouts or
replenishing shelves rather than advising
customers.
The Wine Expert provides expert
advice without the need to specially
train and allocate staff.
|
|
Duty Free Stores
You have a large number of international
customers, some have time to kill, others
are in a hurry to catch a flight.
The Wine Expert can provide
advice to travelers in multiple languages
in a low pressure environment.
|
